Marketing agency · Process improvement
Before hiring, find the handoff.
Do we need another hire or a better handoff?
Nobody owns collecting client assets. Creative spends the first week chasing logos and copy.
- 34 people
- One office
- 10 people assessed
The situation
Projects take two to three weeks to get from a signed contract to kickoff. The founder is considering another project manager.
- 34people
- Oneoffice
- 10people assessed
The product
A hiring question becomes a process question.
What the assessment could show for a company like this one. Every figure is illustrative.
Six of ten assessed people react strongly to the kickoff handoff. Name an owner for client asset collection.
Account managers rebuild client status reports by hand each Thursday. AI Fit 8/10; Need to Solve 6/10.
Potentially removable effort across re-typed briefs, asset chasing and a duplicate status meeting. This is an illustrative estimate.
All companies and figures are fictional.
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